Hitachi has launched many several new products especially in its inverter air conditioner range to expand its reach in tier 2 and 3 markets.
Johnson Controls-Hitachi Air Conditioning India, more popularly known as Hitachi, recently announced the launch of its latest range of expandable and energy-efficient inverter air conditioners in New Delhi.
Reliable sources report that Hitachi aims to bring about a revolution in Indian AC industry with the launch of this new line of ecofriendly air conditioning solutions besides becoming the leading HVAC brand in the country.
For the record, Hitachi is already a premium brand in India that has a legacy of over 30 years in the country. After the joint venture between Hitachi, Japan and Johnson Controls, U.S., Hitachi has adopted a growth strategy as a part of which the firm has been taking significant initiatives to reinforce the leadership position of the company in the market.
Gurmeet Singh, Chairman and MD, Johnson Controls-Hitachi Air Conditioning reportedly said that Hitachi cooling and heating endeavored to improve indoor air experience for consumers by providing clean, silent, fresh, odorless air. This year the benefits will be taken a notch higher with the introduction of ‘Hitachi air’ which is a concept for perfectly harmonious and balanced indoor air experience.
He added that with the transcendence towards Inverter ACs, the new line of all 5 Star ACs are expandable Inverter ACs. He said that the ACs are designed to perform in the overbearing hot & humid climate of the costal areas as well as in the hot Northern Plains.
According to Singh, the new line is expected to provide cooling 60% faster and offer 20% more moisture removal as well as 10% higher performance when compared to standard inverter air conditioners in the market.
Hitachi has launched many several new products especially in its inverter air conditioner range to expand its reach in tier 2 and 3 markets. These air conditioners are designed to be suitable for mid-segment and first-time AC buyers. Hitachi has close to a 100 models in its RAC line-up and boasts the ability to provide air conditioning solutions to all segments of the Indian AC market.