MORSCO HVAC Supply, a Texas headquartered distributor of HVAC supplies, has reportedly unveiled new online solutions to offer its consumers a robust e-commerce shopping experience. As per authentic sources, the solutions have been developed to improve focus on the HVAC operations of the firm which previously functioned under MORSCO’s Morrison Supply umbrella until April this year.
The new solutions, which are now available on the website of the company, include several features such as integration with a customer’s purchasing system and job management tools, and real-time local availability and pricing. In addition, the features include access to proof of delivery and invoices for easy record keeping, release and tracking of deliveries or pick-up at a local branch. Sources familiar with the development claim that the new solutions have been designed to organize more than 200,000 products into customer-specific catalogs along with technical documents.
Speaking on the need to launch e-commerce solutions, Darren Taylor, Chief Marketing Officer of MORSCO, was reportedly quoted stating that almost every consumer who visits the website uses these solutions to get quotes, order swiftly for scheduled deliveries, check local inventory, and much more. The firm invests in data and training to make these solutions an indispensable part of the everyday lives of the customers and with the launch of e-commerce solutions it would now be easier to provide faster and better services to the local customers while maintaining robust support, Taylor added.
According to the press release by MORSCO, the firm has also been delivering online solutions across its plumbing brands which includes Murray Supply Company, Farnsworth Wholesale Company, Express Pipe & Supply, Morrison Supply Company, DeVore & Johnson, and Wholesale Specialties.
MORSCO has been complementing its digital consumer experience with top-notch marketing automation, search, e-commerce, analytics, and data platforms which would enhance its ability to ensure that complex online transactions are conducted according to the specific needs of customers, cite trusted sources.